Know Your Stakeholders
Every product exists within an ecosystem of stakeholders — executives, engineers, customers, regulators, partners. Effective product managers map these stakeholders and tailor their communication and engagement strategy to each group.
The Power-Interest Grid
The power-interest grid classifies stakeholders into four quadrants based on their power to influence the product and their interest in it. Each quadrant requires a different engagement approach.
Key Takeaway
Stakeholder management is not politics — it's ensuring the right people have the right information at the right time to make good decisions.